Boat Becomes TWS Market Leader in India as Shipments Grow 723% in Q3 2022

Boat TWS Earbuds market leader in India Q3 2020

Amidst increasing calls to boycott Chinese goods and services in favor of 'Atmanirbhar' Indian brands, Boat Lifestyle has surpassed Xiaomi and Realme to become the market leader in the TWS segment in India.

According to the latest data from Counterpoint Research, India'due south overall TWS market grew an astronomical 723% YoY in Q3 2020 as it managed to defy the pandemic-induced economic slowdown.

As can be seen from the chart beneath, Boat had an 18% share in Q3, while Xiaomi and Realme took the other two podium positions with a sixteen% and 12% share of the market place, respectively. JBL and Apple tree rounded out the top-five with viii% and half dozen% market place share respectively.

Boat Becomes TWS Market Leader in India as Shipments Grow 723% in Q3 2020 — Image Courtesy: Counterpoint Research

While Xiaomi maintained its 2d position, Realme dropped to the tertiary spot during the quarter, most likely because of no new launches autonomously from the Buds Q during the catamenia. Apple tree managed to retain its fifth spot and even increased its market share to 6%. The entry of new brands and the launch of new products also contributed handsomely to the growth, the report said.

In terms of individual products, Xiaomi'south Redmi Earbuds 2C was reportedly the best-selling TWS earbuds during the last quarter, while the Gunkhole Airdopes 441 came in at number two. Realme took up the next two spots on the list with the Buds Q and the Buds Air Neo, While the 2nd-gen Airpods from Apple was the fifth best-selling model during the period.

Explaining the mammoth growth in the TWS market in Republic of india during Q3, Counterpoint Enquiry Acquaintance, Anam Padha, said: "Inventory build-up prior to the festive season, forth with a good number of new launches and entry of new players like OnePlus, Vivo and Infinix, drove this substantial TWS growth. Besides, work-from-dwelling house and study-from-home due to the COVID-19 pandemic continued to heave demand."